During these hard times of both the pandemic and economic crisis, several businesses are struggling to survive. With limited resources on manpower due to low income and cost-cutting requirements in order for a business to keep afloat. But how can a business continue to sell if there are no digital marketing efforts?
The answer is plain simple, YOU CAN’T.
7 reasons why hiring a digital marketing agency is better than having an in-house marketing team during these tough times:
COST EFFICIENCY –
1.Running your own in house team requires a lot of resources, mainly human and technological resources—equipment like cameras, gimbals, computers, technological systems, drones and the list goes on and on. It requires several different skill sets like editors, graphic designer, video editor, e-commerce and marketing manager, and all these skill sets combine into one large cost of payroll. In most cases a lot more than signing a contract with an already settled team, that has all the skill set and technology on hand. Digital marketing, after all, is NOT a one-man show.
TIME EFFICIENCY –
- This point links very well with point number 1, setting up your team may take months, trial and error on finding the person with the right skillset and getting them to work together like a well-oiled machine could take even longer. Not to mention all the trial, error, analysis that are required until you find the right tactic and strategy that works for your business. And time right now is of the essence, every second count, there is no time to lose during such a deep loss of revenue. Hiring a digital marketing company who already has that experience and a team already can quickly implement the marketing strategy for your business in order to get a quick result. Bringing your business one step ahead from those trying to build an in-house team.
When you hire an agency, they track the latest digital marketing trends. Making sure you are always ahead of the pack. They know what consumers want, what they are looking for, what works and what is likely not to work. An agency can scale a campaign much faster than an in house team. Which once again puts your business one step ahead of the game
REDUCED STRESS –
Organization that are aiming to provide products and services while using an agency will attest to the lowered stress level of trying to handle it themselves. It makes logical sense, take away the worry of marketing, and it gives the organization more ability to focus on other tasks, like development, product suppliers, growth etc.
AN OBJECTIVE OUTSIDE VIEW –
Digital marketing agencies have a comprehensive set of skills; one of these skills is their ability to use analytics. They can define where is the best place to target your potential customers, determine your search visibility on the web, and so much more. A different perspective is always an asset, especially one that is reliable and accountable. Which bring us to point number 6.
RELIABLE AND ACCOUNTABLE (A TEAM IN YOUR CORNER) –
A top digital marketing agency is reliable and accountable. Meaning that if you want to call to ask about updates or to change the strategy or to find out about sales number, they are there to help you immediately. You get a reliable team behind your back. One that doesn’t require vacation leaves, sick leave and so on. If you have an idea or question, you can call them, or drop by knowing they are ready to help your business reach your marketing goals. One that can explain the strategy and the numbers behind it, update current ROI and give you advise on new strategies and campaigns.
HIGHER ROI –
At the end of it all the results are what counts, the books need counting up, the numbers need to crunching and profit needs to be made. Exactly how much you make is up to you, if it was just you are your team. But if you had an agency, your numbers could be higher, higher than ever before. They can help you to set achievable goals that drive more customers and more money your way, all the while giving you a team on your side and peace of mind to be as creative as you can be.
Digital Marketing is essential, it’s super important. People NEED to SEE a business. Without any online marketing, your business won’t reach anyone. It’s like having a ship without a captain; it will drift around the ocean missing its opportunities, never going where it wanted it to go. But marketing is hard; it’s time and workforce consuming, stressful and expensive to do with your own in house team. Using an agency is like having your own team, one that has everything you already need to get the ball rolling, one that will not just save you money but make you potentially a lot more.
CEO of ARTYNEST.COM